What is your Klout score?

7 Nov

Klout has been around for 3 years, but you may just now be hearing about it now and you might be wondering what it means for you. Klout uses social media analytical measurements to score your influence level through your various social media accounts.

“The Klout Score measures influence based on your ability to drive action. Every time you create content or engage your influence others. The Klout Score uses data from social networks in order to measure:”

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

As and added bonus there is a perks section to encourage individual competition with your Klout score and your peers. In my experience you must have a pretty high Klout score in order to take advantage of these perks, although maybe the process is so new there are just not enough perks to go around.

As an individual I think the Klout score can be somewhat meaningless depending on how much you care and rely on social media and depending on your career. As a marketer this score can play a large role in analyzing the influence companies have on their networks. A higher Klout score means the company is using social media to their advantage, and often this is the question a digital marketer may be asked. Since Klout is becoming the most talked about source of social measurement it may be a good idea to familiarize yourself with their service.




Sorry y’all I couldn’t get the video feed to work but check out this video that explains it all http://s.wsj.net/media/swf/VideoPlayerMain.swf


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