Siri vs. SEO

9 Nov

 

It seems that Siri (Apple’s voice recognition app for the iphone 4s) is causing a stir in the land of search engine optimization (SEO). 

With the new technology Siri chooses the apps and sites for you instead of you having to type in your own search in google or another mainstream search engine. Since Siri does not use Google’s search results, SEO strategies will have to adapt. 

Here are a few key points to note taken from http://bit.ly/uDSc1I

 

  • Locality. Ask Siri to “find the closest Italian restaurant” and the result is based on your current location and data from Yelp. Clawing your SEO way to the top spot on Google for “Philadelphia Italian restaurant” won’t matter.
  • Will place added emphasis on local. As a result, savvy small businesses that don’t rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places, etc. For example, Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO.
  • Will make PPC irrelevant. Without a search engine involved, there is no PPC. If you rely heavily on PPC campaigns to drive traffic, your total ad serves could steadily decline.
  • May change the social media marketing landscape. Say you own a bed and breakfast. Your inn has a number of great reviews on TripAdvisor, partly because you offer incentives to guests who post a review. That’s awesome… but what if the (eventual) Android version of Siri only includes results fromTravelPost? If that happens, a major chunk of social media marketing disappears.

Whether we like it or not, Siri and Android versions of Siri will change the game for SEO strategies. I’m interested to see what will happen next!

 

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