QR code summary

14 Nov

qrcode
QR code generator

What is a QR code?

A QR code, or quick response code is a bar code that can be decoded by a smartphone with a QR reader. Anyone can generate their own QR code for free…here is an example of website where you can do this http://beqrious.com/qrcode/create

*Little known fact: The QR code was created in 1994 by Denso (a subsidiary of Toyota) to track the manufacturing of cars.

QR Codes in Marketing

QR codes can be an important tool for marketers. Codes can be tracked like a regular campaign in google analytics or other web analytics tool. They will only have the ability to measure user traffice coming from QR codes, other data regarding the actual user, phone number, etc can not be tracked.

Here is a good site on tracking your QR campaign:

http://bit.ly/w18eIR

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