B2B social media and digital marketing

7 Dec

When you think of social media usage you may think that only B2C companies should focus on Facebook, Twitter, YouTube, etc. However, it is also highly relevant for B2B companies to be involved as well.

According to HubSpot,

“93% of B2B buyers use
search to begin the
buying process and 37%
post questions on social
networking sites when
looking for suggestions”

Since social media activity and advocacy now play a role in search engine algorithms, it is even more important for B2B companies to join social networks. Those searching for a service will rely on peer reviews and search results to make their decisions.

Social media in the marketing world uses the “customer in control” model, something that marketing automation hasn’t be able to maneuver. By allowing future customers to find you easily through search, you encourage them to make easier decisions.


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