Archive | January, 2012

Monthly Subscription Services…What’s in the box?

30 Jan

Product sampling is not new to marketers however a  new form of product sampling is cropping up all over the place. The most notable and potential pioneer is Birchbox.

Birchbox

 

 

 

 

 

 

Birchbox sends 5-6 deluxe samples to customers for a monthly subscription of $10, members also receive points for buying any of the full size products from the samples sent. Each point counts as a $1 toward buying your next product through the service. Another perk of the serivice is personalization, after completing a survey the company will be able to send items catered to your specific tastes in beauty products.

 After testing the service for 3 months, I debated if the samples were actually worth $10/month. Ultimately, I decided to stop the service because I ended up with a drawer full of samples that I didn’t really use. Some reviewers noted the samples were better when the company first started, however, others continue to rave about their samples and service.

I decided to do research on their business plan and found a new crop of similar services. A nice list has been compiled by this blogger http://forum.purseblog.com/the-beauty-bar/list-of-beauty-subscription-services-724498.html .

It seems that international demand for this type of service has increased dramatically as well since international shipping can be tricky. Similar companies have popped up in the UK, Canada, Ireland, Germany, France, Australia, and South Africa among others.

One service that stands out is the Test Tube box by New Beauty which sends boxes on a quarterly bases at $29.95/box and includes a magazine, the yearly cost is slightly cheaper than similar services $10 or more per month.

Outside of the beauty realm there are also monthly subscription services for eco-friendly products, products for dogs, men, and handmade products.

Product sampling is a great way for new and existing products to gain word of mouth attention. In the future I believe we will continue to see crops of new subscription services competing against one another for the spotlight. Companies that partner with the appropriate service should see a nice increase in sales and generate a higher ROI 🙂

10 Tips for writing copy, PPC Ads

23 Jan

A good ad is only as good as it’s copy. Luckily, most ads out there today have not been strategically designed with the searcher in mind. This could give you a first-mover advantage over your competitors. Here are 10 tips for writing effective copy for your next PPC ad.
 
 
1. Remember to write for the searcher, give clear direction
2. Set expectations for the landing page
3. Instead of writing about features write about the benefits of the product, benefits are why we buy the product
 Instead of saying the computer has 8 hour battery life say: An 8 hour battery life so you can   stay productive on cross-country flights.  

 

4. Include a call to action, this is the goal of the ad and tells people what to expect  after they click
                                Call to action example: Signup for powerful money saving tips
5. Make your ad stand out using an appropriate title…a one word keyword is used by many and will not make an impression on the searcher
6. Use topical based ads, think about upcoming events like Valentines Day or Black Friday, just be careful of trademarks!
7. Please use proper spelling…LAX (airport) is not the same as Lax, this could turn a searcher away
8. Make your ad personal by using words like you, your, etc.
9. Research competitors ads and avoid using the same adjectives in your copy, remember you want your ad to stand out
10. The display URL should direct the searcher to the appropriate landing page, include the domain name, and use uppercase for each word in the URL
Display URL example: plumbersexchange.com should be PlumbersExchange.com, otherwise it may be thought as PlumberSexChange.com (ooops!)

I hope these help! Please leave any feedback 🙂

Great Infographic to learn more about SOPA

18 Jan

Officially a web analytics trained practitioner!!

11 Jan

Web Analytics Certification Medallion

Officially a web analytics trained practioner!!!

My Profile

Pinterest, it’s not just for girls!

10 Jan

Image from Pinterest

One of my favorite images from pinterest, ha!

I’ve been wondering about this site for a while, is it just girl porn, a fad, or the birth of a social media trendsetter?

Very recently I have seen a rebirth of sorts.

The site that is reminiscent of a photographic twitter is taking off into a new direction. Mashable, a well known internet news blog, recently joined with pinboards on infographics, web humor, tech and gadgets, and tips and tricks among others. I’ve also seen a recent increase in male users…hmm maybe this will be the start of something new? Only time will tell with this site marketers pay attention, there is a lot of room for growth here!

www.pinterest.com

P.s. There is a long waiting list, if you need an invite just send me your e-mail.

Hola from Mexico!

9 Jan

Mexico City

I apologize for being so M.I.A. lately….will be on track shortly.

%d bloggers like this: