Archive | May, 2012

Google Analytics Multi-Channel Funnels

30 May

The multi-channel funnels in Google analytics are a little over a year old and provide valuable insights to those with conversions that spread across multiple campaigns.

Using the Google Analytics MCF you can determine which areas of large spend, i.e. PPC, SEO, etc. are performing.

Here is a great article that goes into more detail about multi-channel funnels 🙂

http://online-behavior.com/analytics/multi-channel-funnels

This article describes how to get actionable data and discusses current challenges with MCFs in general.

130+ Social Media Tools

22 May

Just ran across a new list of social media tools created by Erik Qualman. I haven’t had the opportunity to test all of them out yet. Some you actually have to pay for others provide free services. Check out the original page here.

  1. Percolate – Turns brands into curators. Creates content for the social web.
  2. awe.sm – Analytics for social media.
  3. TweetReach – How far did your tweet travel?
  4. Contaxio – Contact management for your social networks.
  5. PostPost – Awesome stuff gets lost on Twitter. Strip-search your timeline.
  6. SocialScope – A mobile inbox for your social networks.
  7. NutshellMail – Delivers a social media summary to your email inbox.
  8. Amplicate – Find out what people love and hate on social media.
  9. Bottlenose – A smarter way to surf the stream.
  10. AddShoppers – Reward sharing, measure results, add shoppers.
  11. GroupTweet – Create a more dynamic Twitter account with multiple authors.
  12. HowSociable – Measure your brand magnitude.
  13. North Social – Quickly create and manage Facebook pages.
  14. BrandMyMail – Include live social content in your Gmail emails.
  15. Social Mention – Real-time social media search and analysis.
  16. FeedMagnet – Social curation for websites and events.
  17. TabJuice – Ultimate e-commerce solution for Facebook (100% free).
  18. Conversocial – Deliver great customer service in Facebook and Twitter.
  19. Bitly Enterprise – Short URL branding, real-time alerts, monitoring and more.
  20. PeopleBrowsr – Social analytics for marketers.
  21. Needium – Social media lead generation.
  22. Crowdspoke – Find relevant content to share with customers, fans.
  23. The Archivist – Save and analyze tweets.
  24. MyLikes – Publishers promote your content through social networks.
  25. Postling – Provides small businesses with social media tools.
  26. Shoutlet – Enterprise social marketing platform.
  27. Awareness, Inc. – Publish, manage, measure, engage. (Socialnomics Favorite!)
  28. Unified – The world’s first social operating platform. Enterprise marketing.
  29. Wildfire – Promotion, analytics, monitoring and more.
  30. EngageSciences – The fastest growing European social marketing vendor.
  31. LocalResponse – Helps marketers respond to real-time consumer intent.
  32. GraphScience – Leverage the social graph. Optimize Facebook marketing.
  33. GoChime – Reach the people who are a perfect fit for your products.
  34. Adly – Celebrity endorsements in social media.
  35. Hy.ly – From fans to leads. Facebook presence, contents and more.
  36. SocMetrics – Engage influencers.
  37. MarketMeSuite – Your free social inbox. End-to-end social marketing.
  38. Fanplayr – Social game marketing.
  39. memelabs – Branded Facebook contests and much more.
  40. PowerVoice – Advertisers harness a consumer-to-consumer platform.
  41. Lithium – Social community and marketing solutions.
  42. Syncapse – Social media marketing, measurement and management.
  43. Vitrue – Helps you utilize social communities for business.
  44. Adotomi – Performance marketing for social media.
  45. Zoniz – Full-service social marketing management platform.
  46. Argyle Social – Data-driven social media marketing software.
  47. Buddy Media – Offers a social enterprise marketing suite.
  48. Extole – Consumer-to-consumer social marketing.
  49. BuzzParadise – International network of social media advertising.
  50. Zuberance – Energize your brand advocates.
  51. Involver – A social marketing platform and more.
  52. Silentale – Market and customer insights for Facebook page data.
  53. SocialTwist – Acquire new customers using social referrals.
  54. eCairn – Social media marketing solutions for marketing agencies.
  55. Netvibes – Social media monitoring, analytics and alerts dashboard.
  56. Brandwatch – Social media monitoring tools.
  57. ThinkUp – Free open source social media insights platform.
  58. DataSift – Unlock insights from historical Twitter data.
  59. Odimax – Actionable intelligence for social media marketing.
  60. GlobalWebIndex – Provides data on users of your web presence.
  61. Attentio – See what the world is saying about your brand.
  62. Traackr – Find the influencers who matter to you.
  63. Unmetric – The social benchmarking company.
  64. LiveWorld – Moderation, community programming and actionable insight.
  65. PeerIndex – Understand your influence across social media.
  66. Jive – Social media monitoring and much more.
  67. ethority – Social media intelligence.
  68. CliMet – Maintain your brands reputation on Facebook and Youtube.
  69. YourBuzz – Get the buzz on your business (American Express OPEN).
  70. Eqentia – Enterprise content curation, monitoring and republishing.
  71. Sentiment Metrics – Social media monitoring, measurement, engagement.
  72. MutualMind – Intelligently monitor, analyze and engage.
  73. Appinions – Discover and engage leading influencers on any topic.
  74. Social Fixation – Apps. Automation. Awesomeness.
  75. Digimind – Competitive intelligence and online reputation monitoring.
  76. StepRep – Listen to what people are saying about your brand online.
  77. Trackur – Social media monitoring made easy.
  78. CustomScoop – Online news clipping and social media monitoring.
  79. Beevolve – Comprehensive and affordable social media monitoring.
  80. Visible – Social media monitoring, analytics and engagement.
  81. Sysomos – Social media monitoring tools for business.
  82. Radian6 – Social media monitoring and engagement, social CRM.
  83. Sprout Social – Social media management, Twitter tools, social CRM.
  84. Spredfast – Social CRM and enterprise marketing.
  85. Nimble – Social CRM simplified. Turn communities into customers.
  86. Sprinklr – Social CRM, enterprise social media dashboard.
  87. HootSuite – Dashboard for teams using Twitter, Facebook, LinkedIn.
  88. SocialFlow – Optimized publisher for Facebook and Twitter.
  89. uberVU – The intelligent social media dashboard.
  90. tracx – An end-to-end social media management system.
  91. thismoment – Engage everyone, everywhere, easily.
  92. Hearsay Social – Enterprise social media software.
  93. Sendible – Social media marketing, monitoring and management.
  94. Pluck – Integrated social media solutions from Demand Media.
  95. SocialVolt – Social media management software.
  96. Engage121 – Social media management  that enables customer relationships
  97. Parature personalized approach to web-based customer service & help desk software
  98. Tweetdeck Dashboard for teams using Twitter and Facebook
  99. The Future Buzz – Digital marketing and social media blog.
  100. SocialTimes.com – Your social media source.
  101. Social Media Today – News, strategy, tools and techniques.
  102. Mashable – Social media news and tips.
  103. Socialnomics – insights from brands & experts on the why & how of social
  104. Social Media Explorer – A blog about social media marketing.
  105. Social Fresh – The business of social media.
  106. The Social Media Marketing Blog – Marketing insights from Scott Monty.
  107. Chris Brogan – Learn how human business works beyond social media.
  108. Brian Solis – Defining the convergence of media and influence.
  109. Britopian – Discussing the latest in social business.
  110. Likeable Media – Dave Kerpen’s agency – top clients (Neutrogena, Verizon)
  111. Banyan Branch – Social media strategy, engagement, analysis and more.
  112. Converseon – Social strategy and analytics agency.
  113. Brickfish – viral map software – top clients (Redbox, Lemonhead)
  114. Splashcube – Social media marketing and training.
  115. WannaBeeSocial – Southwest Airlines of Social Agencies (cater small biz)
  116. Webtrends – Social, mobile and web analytics and tools.
  117. iStrategyLabs – Experimental social media marketing and more.
  118. Klout – Measures social media influence.
  119. Yammer – The enterprise social network.
  120. Gigya – Social login, social plugins, analytics, gamifaction and more.
  121. TrustYou – Social media monitoring for the hospitality industry.
  122. Cyfe – All-in-one business dashboard and real-time monitoring.
  123. Janrain – Social login, social profile storage, game mechanics, analytics.
  124. BzzAgent – A word of mouth marketing company.
  125. IZEA – Connects social media publishers with advertisers.
  126. Lotame – Data and audience management platform.
  127. OneDesk – Connect employees, partners and customers.
  128. SocialVibe – Engagement marketing.
  129. TwentyFeet – Social media monitoring and ego-tracking.
  130. Timehop – What were you doing 1 year ago today?
  131. Refollow – Discover, manage and protect your Twitter social circle.
  132. Alterian – SM2, social media monitoring and more.

Best New Resources for Web Marketers and the SEO Community

15 May

Every now and then I happen upon a gem that exercises my inner nerd.

After rummaging through recent articles on marketing tools and resources for 2012, I decided it was time to share…

So here it is, a list of 6 of the BEST new tools:

1. Speaker Deck: Not only is this a great website for posting your own presentations to share, it’s also a great place to soak up new material for research…you can search for just about anything in the search box, my preference “SEO”. I was particularly fond of Distilled’s presentation on “The Modern SEO’s Toolkit”

2. Trello: This tool is great for those that have a hard time managing their projects. Oh and you can add members to your private list so they can see what they are responsible for. Pretty nifty…

3. Get Stat: a FREE tool for the SEO community that tracks thousands of keywords for 90 TOP-performing websites, including Tumblr, Facebook, Superpages, Forbes, and CNN among others. BAZINGA!!

4. Blekko: This is an interesting tool…or rather I should say search engine. Blekko totes itself as being the spam free search engine. Sweet! Also, they have some pretty cool webmaster tools that you should check out also. They include an SEO tab for each result on the SERP. Holla!

5. GT Metrix: Tired of using Pingdom for your site speed analysis?? Me neither, but here is another tool that measures site speed using an A-F rating as well as gives you the yslow score. They also include a recommendations and Top 1000 section

6. Chandoo.org:  So I saved one of my favorites for last. This is one of those resources that I actually felt was necessary to add to my RSS feed. If you are a data nerd like myself you will love the Excel tips and tricks Chandoo provides on his blog. You can also sign up for one of his excel classes for a very decent price (I might add).

His article called 100 Excel Tips and Resources makes me want to sing Hallelujah!!

 

P.s. If you know of more tools I should add, please let me know!!

 

 

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