Google Analytics Multi-Channel Funnels

30 May

The multi-channel funnels in Google analytics are a little over a year old and provide valuable insights to those with conversions that spread across multiple campaigns.

Using the Google Analytics MCF you can determine which areas of large spend, i.e. PPC, SEO, etc. are performing.

Here is a great article that goes into more detail about multi-channel funnels 🙂

http://online-behavior.com/analytics/multi-channel-funnels

This article describes how to get actionable data and discusses current challenges with MCFs in general.

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