Archive | June, 2012

How Safe is “the Cloud”?

26 Jun

When sensitive data sits outside the corporate firewall concerns abound over the security of the cloud. Recent articles set out to tap into this fear and provide insight into how secure cloud services really are.

CIO.com collected survey data to see how our peers view the security of the cloud…that info was gathered into this infographic.

cloud security“As more enterprise resources move to the cloud, it’s inevitable that we will start hearing more about cloud incidents. Minor breaches have already hit GoGrid and the Microsoft Business Productivity Online Suite, but we’ve yet to see anything on the scale of TJX, the VA, RSA or any number of other on-premise breaches.” (cio.com)

An advantage in using a “big name” cloud service provider such as Google or Amazon, you know that their reputation is on the line if a data breach were to occur…therefore it is in their best interest to secure the environment.

The majority of companies agree that their most sensitive data should stay behind corporate firewalls…however, according to CIO this logic is flawed.

Carson Sweet, CEO of CloudPassage, discussed a client CloudPassage worked with (who prefers to remain anonymous) who had development servers in the cloud. A hacker placed a rootkit onto one of the virtual servers. When the developers noticed something was off with their servers, they brought them back behind the corporate firewall to re-image them. Unfortunately, they brought the rootkit in with them, infecting their entire network.

“Virtual machines can server as Trojan horses if you’re not careful,” Sweet said.


I can see the many benefits of using cloud services, but knowing my data is safe is important as well. Does the key to security lie in encryption? I would need an cryptographer to answer that one.

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Tuesday is the BEST day to launch a Social Media Campaign

22 Jun

According to YesMail’s three-month study of consumer social engagement with online campaigns for 20 major retail brands including J.Crew, Abercrombie, and Forever 21 the title of this post is TRUE!!

 

best day for campaign

There is more to just posting a campaign on a Tuesday however…some other interesting findings from YesMail’s research include….

  • Fewer but very coordinated campaigns are successful

“When brands coordinate all the social media channels — Facebook, YouTube, Twitter — and their email campaigns, they see much greater engagement.”

  • Brands within the same corporation had wildly varying success rates

Example: Why is the Gap having less success than Banana Republic? “Clearly, there are some social media learnings that are not being adequately shared across the corporation.”

  • Surprising conclusions after analyzing YouTube

“The study suggests that factors increasing the success of YouTube campaigns include celebrity guest stars, incentivized user engagement (with prizes for commenting or posting in response), and interesting, odd titles that viewers have to click on to understand.”

  • Pay attention to your customers, you shouldn’t necessarily employ a campaign while you are at work

The best Facebook engagement was found in campaigns started between 10PM and 12AM Eastern. That was also the least-used deployment time slot. Part of the reason might be that many of these brands target college students, who tend to stay up later, and part of it might simply be the lack of other campaigns.

The best Twitter engagement was very different: The most engaging time slots for Twitter-based campaigns were 5AM-6AM and 7AM-8AM Eastern time. But over 84% of all Twitter campaigns went live between 9AM and 7PM Eastern — in other words, during regular work hours.

The point: Find good slots for your customers, not for you.

 

YesMail Interactive is based in Portland, Oregon, with offices in  Chicago, Atlanta, LA, San Francisco, and Omaha, as well as international locations in London, Singapore, and Toronto.

 

 

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